Are you interested in maximizing the effectiveness of your dental job post?

When you’re creating a dental job post, you want to make sure you’re maximizing the effectiveness of your job listing. Remember…this is your first contact with your future employee. So you need to make sure you represent your dental office and the job favorably in order to get candidates to click the apply button.

Small Business Trends offers many different strategies to help a job posting stand out, and many of these may be applied to your dental post. Here’s a rundown:

1. Make your job title interesting
2. Be honest in your dental post
3. Be realistic about the job
4. Represent the job accurately
5. Don’t follow the standard format
6. Emphasize your company culture
7. Be sure to include perks

Today, let’s take a look at your job title.

Job Title Dos and Don’ts

When you’re creating your job title, do:

1. Keep it short
2. Include keywords
3. Get creative
4. Be professional
5. Include the job title or multiple titles if needed

On the other hand, don’t:

• Use the same title every other dental post is using
• Use buzzwords 

While keeping your title short is a good general rule of thumb, it may clash when it comes to getting creative. You’ll have to do your best to try to come up with something that’s not too long but also catches the attention of your top applicants.

Using keywords and the job title are important because candidates search by keyword and job title. Every job you post on the Princess Dental Staffing website also gets picked up by search engines. The more you use the keywords that candidates in your area are searching for, the higher your job will rank in the search engines and the more applicants you’ll receive.

Professionalism is a must in today’s dental job market. A great way to assure you job title maintains a high level of professionalism is to have your staff read and approve it.

Don’t assume that other dental offices know what they’re doing. Usually, they’re just copying other dental posts they see. That’s why we see hundreds of jobs that all say Dental Hygienist.

Buzzwords can really hurt a dental job title as well. Abbreviations like RDH, DA, PPE, NHS, GDC, UDA, LA/GA are not words people commonly use or search for, so don’t use them in your job title. 

Job Title Examples

Let’s take a look at some job title examples for some typical dental jobs.

Example 1: Dental Hygienist

This is not a bad title. It’s short, it includes the job title, and it uses keywords. It’s just a title that every dental office uses, so your job post will never stand out.

Example 2: RDH Needed ** Beautiful New Building in North Scottsdale

I like this job title. It’s descriptive and it gives candidates a reason to click. But there’s a bit of a problem here…

Did you catch it?

RDH is a buzzword. Now, here’s the problem. Typing out Registered Dental Hygienist instead of RDH makes this job title really long. So now we have two competing priorities: keep it short or don’t use buzzwords.

Here, the employer has clearly used a buzzword to keep it short. And that’s fine. Just know that RDH jobs get about 150 searches per month while Dental Hygienist jobs get 5700 searches. So in terms of visibility, fewer candidates search RDH.

Example 3: Dental Receptionist / Front Desk needed in our dental office with back office experience preferred

This job title is a little long, but it does something really well. Can you guess what that is…?

It weeds out unqualified candidates by sharing that back office experience is preferred. While this employer may still get some applicants without back office experience, they’ll still get fewer candidates applying that don’t meet that preference.

Example 4: Dental Assistant - Scottsdale Private Practice

One of the things I like about this title is the use of the location. Knowing that this is a Scottsdale private practice is going to encourage a particular type of candidate to apply. 

Example 5: Awesome Dental Assistant needed

Whether you like the word awesome or not, this job title is much better than just saying Dental Assistant needed. Now, the quality of your applicants will depending on your definition of awesome compared with the candidate’s definition of awesome. But I still think this makes the job post stand out. If you don’t agree, go scan some of our job posts. When they all have the same title, there’s not much to go on to determine whether I should apply to the job or not.

Example 6: PT Dental Assistant 

This is one of those don’ts we talked about before--buzzwords. PT should be Part-time in this post. Just my opinion…

Example 7: Front Desk Vacation coverage needed July 21, 22, 23, 29 & 30 

While this job title may be a little long, it does get the point across nicely. This is a vacation coverage temp job that is more long-term than just a single day. It’s definitely going to encourage only the people that qualify and are looking for a temp job to apply, so this title does the job nicely.

Example 8: Dental Front Office/Treatment Coordinator needed at Jawman Dental

This job title does something unique, which we didn’t include in our dos and don’ts up above…

And that is…branding!

By using the name of the dental office in the title, the employer is getting some brand recognition. If Jawman Dental has a good reputation, then this is a solid move and will help to attract some top candidates.

Example 9: Dental Assistant ***$2,000 Sign On Bonus***

Flashing some cash is always a good way to get a job candidates attention. I would wager that providing a sign-on bonus in the title is a sure way to get more applicants for your dental job.

Example 10: Oral Surgery Assistant needed ASAP in Phoenix

This job makes good use of keywords and job title.

Using the words ASAP is a double edged sword. While it conveys that you’re looking to hire fast, it also conveys a sense of desperation. If you didn’t want to use a buzzword like ASAP, you might consider Immediate Opening instead. 

I do like how this job title conveys that the job is located in Phoenix. 

What’s the title of your job post? Let us know in a comment and we’ll let you know what we think.

Related Articles

• Dental Job Description for Front Desk Receptionist
• Dental Job Description for Office Manager

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